Thursday, April 22, 2010

task #3


Mcdonald's

Ray Kroc invested his life savings to become the distributor of a milk shake maker called the Multimixer. He came accross a hamburger shop owned by Mcdonald brothers in California and suggested that they open up more restaurants offering to work for them.

The first Mcdonald's opened in 1955 in Chicago, and 6 years later Ray bought the business from the brothers. By 1965 there were more than 700 sites in existence across the United States.

By 2003, the corporation held over 31,000 sites in 119 countries. There are more than 1,400 McDonald's restaurants in Canada employing more than 77,000 Canadians. Antarctica is the only continent without a Mcdonald's.

McDonald's is one of several giant corporations with investments in vast tracts of land in poor countries, sold to them by the dollar-hungry rulers (often military) and privileged elites, evicting the small farmers that live there growing food for their own people.

Its global reach and broadly standard product line and level of service have led to McDonald's becoming the target of anti-globalization protests, and as the highest-profile fast food company, it is often blamed for obesity and excessive packaging waste.

Mcdonalds is the largest user of recycled paper in the industry, which includes such items as trayliners, fry boxes, serviettes, carry out bags and drink holders.

They continually monitor and refine their Waste Reduction Action Plan that focuses on the three R's - Reduce, Reuse and Recycle - in their restaurants and with their suppliers. McDonald's has always been responsive to their customers and, over the years, has sought the advice of industry experts and the environmental community to ensure that they continue to make a difference in this important area.








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